Lia Forslund 

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Bolon: Projects We Love 

Article published in Projects We Love, Issue 2018.

A feature on Swedish Design brand Bolon’s Triannial Review, and the ideal balance between new ideas and citical evaluation of the old. Including a dicussion with Bolon Designer Klara Persson on the opportunity for the team to formally meet to dicuss Bolon’s exisiting collections and find which they might be improved. 

Content & Editorial Direction; Bolon and Disegno Works. 

For a copy of the magazine, go to


Prototypa: Stockholm 

Three exhibtions and talks, February 2018.

A series of talks held at A House co-working space, during Stockholm Design Week for Prototypa. A critical forum that began exactly a year ago, invented to shed light on the most telling part of the design process—prototyping.

After exhibitions and talks in Stockholm, Milan, London, and Toronto, Prototypa returned for a fifth edition, including MDD Testing Grounds, BAUX and an industrially designed City Jacket.

Hear Us Out: Stockholm

Design Talks with Beckmans, February 2018.

Beckmans College of Design shows design collaborations with six of Sweden's most renowned furniture producers – Blå Station, Gärsnäs, Johanson Design, Källemo, Massproductions and Materia at Stockholm Furniture Fair, February 6-10.

12 final-year students in Product Design have collaborated with one industrial partner each, to produce a prototype. The result of the collaboration is shown in the exhibition Hear Us Out in the Greenhouse at Stockholm Furniture Fair.

Two Design Talks were arranged during Stockholm Furniture Fair in which students and representatives from the companies are included in the panel. The first talk discusses the relationship between industry and designer, and the second talk is about prototyping. The talks are moderated by design strategist Lia Forslund.

Read more on 

Advisory: Placemaking Strategies

Strategy and writing 2016-2018

Strategic consultant for independent mix-used urban developments in Toronto, Dubai, Shanghai and Tokyo. As part of a series of on-going projects, in collaboration with creative agency Winkreative, developing brand strategy, naming, master plans, and editorial strategies, for neighbourhoods, quarters and buildings.

Form Us With Love: Champagne Exhibition

Writing for installation, December 2017

Form Us With Love designs Champagne, an exhibition at Spritmuseum in Stockholm, portraying the bubbly drink in a gridded system. Made of birch wood, pink plinths and tailor-made modular light fixtures, this grid is all about the ushering of a personalised mental engagement. Prototyped using VR, the exhibition is an industrially designed platform, allowing the audience to recognise where to skim through and where best to take a deep dive.

‘The entire interior is made of white stained timber, lit by a sequential white pendant; a pared-down architecture, used as a neutralizer. We did not want to use the stereotype of Champagne as neither “traditional craft” nor “glitz and bling”, but rather something dry and industrial,’ John Löfgren, Creative Director and Co-Founder of Form Us With Love, explains.


Prototypa: Toronto

Four exhibtions and talks, November 2017.

After successfully hosting design forum Prototypa in Stockholm, Milan, and London, Form Us With Love is invited to IIDEX in Toronto during the two-day long fair hosting the fourth edition of Prototypa. The part of the design process that accumulates prototyping, will be unpacked in four talks with Toronto's leading industry practitioners, curated and hosted by Form Us With Love and moderated by Lia Forslund, in collaboration with IIDEX Canada and Shaw Contract Group.

Jamie Wolfond from Good Thing, reflected on his dual designer-manufacturer mindset, followed by Tom Chung founder of Tom Chung Studio, who discussed material-economic ways to explore an idea. 

Thomas Fougere of Thom Fougere Studio talked about prototyping through an investigative perspective, this followed by a session with designer Brian Richer from Studio Castor, who revealed the bridge between sculpture and design.

Advisory: Loews Hotels & Co

Strategy and Writing,  2016-2017. 

Strategic consultant for the brand strategy overhaul of Loews Hotels & Co, designed by Winkreative. This resulted in the renaming of the parent company, a robust visual identity system and tone of voice guidelines.

With half a century in the business and an diverse portfolio of properties across the US, Loews Hotels have a proven heritage, but lacked a unifying brand vision. The given strategy helped to crystallise a brand positioning and purpose for the next chapter.

Read more at Winkreative ...

Prototypa: London

Seven exhibtions and talks, September, 2017.

As part of Design Frontiers held at Somerset House during London Design Festival, Swedish design studio, Form Us With Love and Lia Forslund hosted Prototypa; a seven-day series of talks, workshops and exhibitions, in collaboration with Swedish Design Moves, The Grand Award of Design, Formex Nova, Visit Sweden and the Swedish Embassy London.

Acting as a forum for physical ideations—as opposed to finished products—Prototypa is an articulation of where design is heading, involving chance, accidents and intuition as well as, quality control, systems and methods of future advancement.

The clash between the craft and machine become a central theme, as the works on display illustrate a significant shift towards an almost artful intersection.

Read full summary by Tim Spears editor of Designboom ...

Disegno: A Milanese Marble

Article published in Disegno #15, Summer 2017.

A featuring on the forgotten history of Silipol, postwar Italy’s suggestion for resolving the porous boundery between industrial product and artisan craft. 

Images by Teresa Giannico

Disegno #15 is available at Disegno's online store

Prototypa: Milan

Four talks held During Fuorisalone, April 2017.

During Milan design week this April, Prototypa hosted by Form Us With Love temporary inhabited a Milanese architecture practice, to engage in the second round of Prototypa—a four-day series of talks on the act of prototyping. Four conversations in an honest setting, delivering actual and speculative design assessments to a keen and curious audience.

Disegno: Risk Assessment

Article published in Disegno #14, Spring 2017.

The article covers the case of the Ikea Odger chair from a quality control perspective, unveiling what it means to risk assess a design from both a social and a scientific rationale.

‘A quality controller stands in a test lab, speculating on the weaknesses of a new chair. “What if the customer sits on the backrest?” he wonders. “Adding a bit of curve, using the shape properties as opposed to adding more material, is a way to play it smart,” he resolves.’

Buy Disegno #14 here 

+Halle: Creating Human Spaces

Strategy and writing, March 2017.

‘It is time to challenge the composition of office environments and public spaces. A day at work might have become less physical; yet, greater demands are made on surroundings to be evocative. Dwell time in public may have increased, and yet a range of diverse—both lively and quieter— areas are needed at all hours of the day. At +Halle we research, analyse and think carefully about how we put together, facilitate and create furniture that helps people get the most out of the environment they are in.’

TID Canvas: Creative Platform

Strategy and writing, 2017.

This spring, Swedish watch brand TID is launching a new collaborative platform, TID Canvas, inviting a selection of artists and designers to interpret the brand's iconic TID No.1 watch, resulting in a limited annual production.

TID Canvas 001 designed by Form Us With Love was launched in April, along with the annual handover or Italian ‘Staffetta’, a perfect interception by Clara von Zweigbergk, selected designer of TID Canvas 002.

‘We want to embark on a creative programme of temporary collections. The goal is to make TID a natural platform for experimentation. Each watch is completed within twelve months and launched in the spring, for collectors as well as new customers to explore and enjoy,’ says Ola E. Bernestål, CEO of TID.

Svensk Bokkonst: Award

Award received for the I—X book, March 2017.

The I—X publication edited by Lia Forslund was this March awarded by the Swedish Book Art Association, 'to serve as a model of emulation.'  This chronological compilation of design studio Form Us With Love’s ten years of practice, designed by Hendrik Nygren Design, is a monograph filled with design process, insights and reflective thinking.

'The act to present extensive material across many pages, in a large pocket format, is clever. Form, function and attention to the economy of production are cohesive and gives the book the chance to reach a large audience. The cover creates a unity with the appendix that complements the main publication,' the Swedish Book Art Jury's formal statement read.

The annual selection of awardees are currently on display at the Swedish National Library, and at other libraries and institutions in Sweden and abroad.
Link to the awards page ...

Interwoven: In the mind of the quality controller.

Article published in Interwoven March 2017.

‘The quality controller gazed at the grey plastic chair. Sporadically, he scribbled on a note pad. He’d spent the morning imagining catastrophic possibilities: legs breaking, back rests snapping, seats cracking—things he had seen happening to chairs just like this one. The thoughts were haunting...‘
Link to the article... 

Form Us With Love: Prototypa X Shane Schneck

Talk held at Form Us With Love February 2017.

This February, Form Us With Love opened their studio in central Stockholm to the public, introducing Prototypa, a mini-series of exhibitions, dialogues, and workshops under the theme of prototyping.

First out, was an exhibition and dialogue with industrial designer, Shane Schneck, the man behind the celebrated studio Office for Design. In an informal talk, moderated by Lia Forslund, insights were found, including ways in which materials are used in prototyping to inform the outcome, and how a quick prototype differs from a slow one.

‘I always make analog prototypes, using paper for instance, before I start 3D printing or creating a digital design file. It is important for me to start with something where I can reach quick conclusions before I get too tied up in a particular form,’ Shane Schneck explains.

Form Us With Love: Prototypa X BIG-GAME

Talk held at Form Us With Love February 2017.

Day two, welcomed the design challenge ‘Q&A with BIG-GAME’ curated by Form Us With Love. A travelling interpretation exercise initiated by Swiss design studio BIG-GAME. Within the realm of prototyping, the result became an exhibition of ten ideations by Form Us With Love mirroring ten objects designed by BIG-GAME, moderated by Lia Forslund with an emphasis on the shared commonalities of a process, as well as some interesting iterations or ‘hacks’ of the Swiss designs.

‘This is the eight time we do the Q&A, and it is interesting to see how this particular challenge became entirely about discovering the ideation process, as oppose to the interpretations of the finished product,’ Augustin Scott de Martinville, Elric Petit and Grégoire Jeanmonod, founders of BIG-GAME reflects.

Form Us With Love: Prototypa X Workshop

Workshop held at Form Us With Love, February 2017.

The mini-series then culminated in a final assessment, a prototype workshop hosted by Lia Forslund and Form Us With Love, including a push pin, eggs, paper, and scissors. In ten multidisciplinary teams of three, seventeen different nationalities collaborated to create an impressive array of paper engineering—woven belts, interlocked containers and perpendicular wrapping techniques.

‘I was so proud to see the studio filled with creative people from all over the world coming together in craftsmanship, using very few means. Within just two hours we had incredible design results,’ John Löfgren, Creative Director at Form Us With Love recalls.

Visit Sweden: Swedish Design Moves

Writing for installation, February 2017.

On a mission set by the governmental body, Visit Sweden, Form us With Love was asked to curate an installation at the baroque town house of Tessin Palace, showing a selection of architecture, design, and fashion that would answer the question, ‘where?’ is Swedish design moving.

‘Swedish Design Moves’ at Tessin Palace, is a peek into the yet to be finished—the midst process and the raw. Introducing a selection of prototypes, placed in a baroque setting. A staged contrast, curated by Swedish design studio, Form Us With Love.

Providing physical ideations from Swedish architects and designers—as opposed to products—reveals a gathered sense of where Swedish Design is heading but it also displays methods of future advancement. The clash between the crafted now and the polished past becomes a central theme in the exhibition, as many works on display illustrate a significant shift towards an almost artful curiosity.

As mankind’s increasing social and economic behaviour threatens the quality of our environment, ‘Design Moves’ becomes a tool to reconsider what progress might mean, incorporating learning from each other’s future realities.

+Halle: For Now

Writing for +Halle, June 2016.

In a world of constant occasions, where a sense of waiting is a minute lost not found, Chris Liljenberg Hallstrøm has designed For Now, an anticipated collection of sofas, chairs and coffee tables for Danish design brand +Halle.

Debuting at Orgatec 2016, the For Now collection mirrors the industry wide attitudinal shift to a more humane office interior, emphasising cultures and individuals, in an ambidextrous take on the work place.

ÉC A L: Cross Lecture

Lecture held at Ec a l, November 2016.

Invited by ec a l’s theory unit to talk about Quality Control, as part of the cross lectures, enabling students to build a critical and personal discourse to support, strengthen and foster their artistic practice.

Punāh: Material Archive Research

Research conducted, November 2016.

In a design era of material exploration, exhibitors around the world have been keen to show what is inside their products. Perhaps it comes down to designers urge to prove their most progressive abilities, resulting in an exercise that finally moves parts of the material agenda outside of it's virgin realm. This conscious design quest has fuelled the recent boom in alternative materials on display, from forest wool to mushroom mesh. But beyond the pure discovery of these materials, the configuration of production withstands. Implementing by-products at an industrial scale has never been simple nor easy.

Research involves a conversation between an Indian conglomerate, a corporate material archive and a design studio, unpacking the challenges and opportunities of a non-virgin material archive.

London Design Week: Communicating the Intangible

Writing for installation, September 2016.

The Air is Not Visible was an installation build for the 2016 London Design week. The piece has been exhibited along the MPhil/PhD Research Degree Work in Progress show at the Royal college of Art, Communicating the Intangible, during the London Design Week.

‘A man is walking in a neat trail towards a glass tower. He memorises the directions, walking carefully through the maze. Dedicated, just like a winged black suited sugar ant, he spends his day swarming around the lights of his screen. He is a worker, propagating a new, tall built nest. You can hear the tapping on his keyboard, seeking to stimulate response like virtual secreted commands of promised territory...’ 

Advisory: Macro Advisory Partners

Strategy and audit, presented August 2016.

Strategic consultant for the rebrand of Macro Advisory Partners, a boutique consulting firm that offers long-term strategic counsel, helping key decision-makers in business, finance and government navigate the complex intersection of global markets, geopolitics and policy.

A new brand was designed by Winkreative setting MAP apart from their competitors yet still conveying the right level of gravitas. This balance carries through to their website, where select case stories provide a discrete and coherent overview of their intricate global assignments.

TID: Watches 

Strategy and writing for product launch, 2015.

Swedish design studio Form Us With Love, continues the successful collaboration with Swedish watch brand TID, presenting TID No.2, a refined continuation of TID No.1. By following up on the existing form and creating yet a new design Form Us With Love's shows strength in producing long-term and ever-evolving structural range developments. ‘We believe that a durable collection framework is at the core of ever brand’, says Form Us With Love.

Form Us With Love: The I—X Exhibition

Writing for installation, February 2016.

In a first major retrospective at Konstakademien, The Royal Academy of Fine Arts in Sweden, design studio Form Us With Love presents a number of early pieces, celebrated classics and new work—exploring a decade of industrial design consultancy, business ventures and civic projects. In the short film by Jonas Lindström, we get the chance to explore the space and ideas behind the exhibition.

Form Us With Love: The I—X Book

Book published, February 2016.

The I—X book is a featured design dialogue. Turning ten, Design Studio Form Us With Love figured it was time to stop, evaluate and discuss what really made all that difference. Days of conversation about design, process, people and value turned out to be priceless information looking ahead. The studio decided to distribute these conversations, so that others might learn from it. The book, edited by Lia Forslund and designed by Henrik Nygren Design is available at Konst-ig from February 2016. More...

Royal College of Art: Albertopolis

Book published, May 2015.

Voices of fifteen writers, as they rewrite, renegotiate and perhaps even reinvigorate a familiar constellation of institutions. Albertopolis—17 essays, 117 pages and 1 podcast–aerial overviews and urban critiques, unexpected encounters with Mormon elders, sparring scientists, tea room spies and cursed stones.

The term ‘Albertopolis’ was coined in the 1850s as a facetious nickname for London’s new quarter of art, design and innovation. Today, Albertopolis remains a network of venerable museums and institutions sprawling south of Hyde Park, under the watchful gaze of its instigator, Prince Albert.

Balance Sheets: R.M.B.S.

Balance Sheets, Edouard Malingue Gallery in Hong Kong, June 2015.

We begin at the end with a receipt printer, a critical text machine that operates at the press of a button. Out comes a short dark tale of the investments made in the years before the financial crisis. The story is shot through with the jargon of the financial industries—‘credit-default-swaps made on subprime-mortgage bonds’—and inspired by the dusky light of Francisco Goya’s etching The Sleep of Reason Produces Monsters (1797). Work made in collaboration with Franek Wardynski.

Royal College of Art: 
The Ecologies of Publishing Futures

Invited to talk at symposium, November 2015.

Invited to this one-day international symposium bringing together academics, designers, storytellers, publishers and students, in order to explore the book and its lifecycle, speculating on publishing futures including the role of writing, designing and the processes of mediating, distributing and reading.

Form Us With Love: Beer Exhibtion

Writing for installation, February 2015

Form Us With Love designs and curates Beer exhibition at Spritmuseum in Stockholm, celebrating the science and art of beer making. In responds to the growing number of connoisseurs, passionate brewers and beer fans, Form Us With Love has designed a beer exhibition based on the culture of craft and experimentation.


Writing for installation, April 2015

Hyperstore is an artist collective that investigates the precarious future of mass consumption. It calls into question the authenticity of online retail experience, how our perception of reality is shaped through the layers of trade we consume. Hyperstore collapses the distance between the online and the IRL.

Tunica Magazine: The Order of Things and All That

Article published in Tunica magazine, S/S 2014.

‘Anna Sorenson is a conceptual artist, a child of the 80’s, a constant traveller and nomad. When I was invited to her current home in Brussels, I envisioned archival desks and shelves filled with objects from her escapades around the globe. Surprisingly, her working space is quite the opposite of what I expected. Four meters ceilings and emptiness, apart from two plants, a computer and a few sketches neatly lined up on the floor. Her work reflects her travels. She is a serious collector, but she is not collecting memorabilia—she collects to understand; articulating politics, philosophies and values.
Link to the article...

Emeco Broom

Strategy and writing, April 2012

An innovative creator and an environmentally pioneering manufacturer have joined efforts to work towards zero waste. A design collaboration that both avoids and eliminates waste, the Broom chair combines intelligent materiality with beautiful form. In the industrial age, most products live only in the present. They have no past and no future. Factories plunder raw materials from the earth to make products that soon end up on the trash heap. This process is still happening every day, all over the world.

Essay: Of and For Turner Contemporary

Writing for installation, May 2015

Part of ‘Of and For Turner Contemporary: Writings on a Building’ a collection of texts written by Critical Writing in Art and Design students at the Royal College of Art in relation to Sir David Chipperfield’s architecture, capturing aspects and impressions of Turner Contemporary
Link to Essay...

If the museum intendant looked worried, she had every reason: a squall was brewing just outside of Margate. As soon as she saw the white caps popping over the waves of the North falls she felt the bots communicating in her bloodstream, telling her that the humidity on the second floor could exceed its limits tonight. "I have to get someone to evacuate the Turner paintings before closing," she muttered as she walked through the concrete frames. In the past years, the number of floods along the coast had tripled. High tides and storms were now the biggest threat to Margate. Sea defenders were put up along the bay, but the waves had a tendency to slip over them and were now resting on the seafront promenade.

Emeco Parrish Chair

Stratgy and writing, April 2013.

Emeco and Konstantin Grcic collaborate on interior installation at the New Parrish Art Museum in South Hampton, NYC.

“The location on Long Island brings a feeling of countryside and the design process was always defined by finding the most straightforward solution fitting the surrounding - the specific needs for this specific museum in this specific region”, Konstantin Grcic reflects.

About Lia...